Examining the Relationships between Service Quality, Corporate Image, Customer Satisfaction, and Customer Loyalty for an Indonesian Bank

This research aimed to discover the effect of service quality, corporate image, and customer satisfaction on customer loyalty. The primary data used in this study was obtained from a structured questionnaire sent to 98 customers of Bank BJB Saharjo, Jakarta Branch. Quantitative research was achieved...

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Bibliographic Details
Main Authors: Umbas KRISNANTO, Riska NOVIANTI
Format: Artigo
Language:Inglês
Published: Sprint Investify 2019-03-01
Series:Expert Journal of Business and Management
Subjects:
Service Quality
Corporate Image
Customer Satisfaction
Customer Loyalty
Online Access:http://business.expertjournals.com/23446781-703/
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