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Identifying the Attractiveness and Place Branding Strategies in Exhibitions
International exhibitions are as one of the most important introducing channelsfor product and transfer of technology in the world. This study has identified the strategic aspects of exhibition destination attractiveness in Isfahan International Exhibition. Participants in this study include exhibit...
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| Main Authors: | , |
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| Format: | Artigo |
| Jezik: | Persa |
| Izdano: |
Iran Strategic Management Society
2017-09-01
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| Serija: | مطالعات مدیریت راهبردی |
| Teme: | |
| Online dostop: | http://www.smsjournal.ir/article_87998_dc236702d53e73c10256cf5e8367237e.pdf |
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