Identifying the Attractiveness and Place Branding Strategies in Exhibitions

International exhibitions are as one of the most important introducing channelsfor product and transfer of technology in the world. This study has identified the strategic aspects of exhibition destination attractiveness in Isfahan International Exhibition. Participants in this study include exhibit...

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Bibliographic Details
Main Authors: Majid Mohammad Shafiee, Morteza Maddah
Format: Artigo
Language:Persa
Published: Iran Strategic Management Society 2017-09-01
Series:مطالعات مدیریت راهبردی
Subjects:
exhibition destination attractiveness
venue facilities
availability
host city/region
isfahan international exhibition
Online Access:http://www.smsjournal.ir/article_87998_dc236702d53e73c10256cf5e8367237e.pdf
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