Identifying the Attractiveness and Place Branding Strategies in Exhibitions

International exhibitions are as one of the most important introducing channelsfor product and transfer of technology in the world. This study has identified the strategic aspects of exhibition destination attractiveness in Isfahan International Exhibition. Participants in this study include exhibit...

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Detaylı Bibliyografya
Asıl Yazarlar: Majid Mohammad Shafiee, Morteza Maddah
Materyal Türü: Artigo
Dil:Persa
Baskı/Yayın Bilgisi: Iran Strategic Management Society 2017-09-01
Seri Bilgileri:مطالعات مدیریت راهبردی
Konular:
exhibition destination attractiveness
venue facilities
availability
host city/region
isfahan international exhibition
Online Erişim:http://www.smsjournal.ir/article_87998_dc236702d53e73c10256cf5e8367237e.pdf
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