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Fresh-Keeping Effort and Channel Performance in a Fresh Product Supply Chain with Loss-Averse Consumers’ Returns

We consider a fresh product supply chain consisting of one fresh product supplier and one e-tailer. Supplier sells fresh products through e-tailer in an online market, and the e-tailer offers a full-refund return policy to loss-averse consumers and exerts a fresh-keeping effort to keep the product a...

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Библиографические подробности
Главные авторы: Bojun Gu, Yufang Fu, Yanling Li
Формат: Artigo
Язык:Inglês
Опубликовано: Hindawi Limited 2018-01-01
Серии:Mathematical Problems in Engineering
Online-ссылка:http://dx.doi.org/10.1155/2018/4717094
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