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Consumers’ Attitude to the Protest Against Lady Gaga’s Concert: An Exploratory Study

Lady gaga is an American singer who has won 5 Grammy Awards. In the middle of 2012, she was requested to have concert in Jakarta with the contract value of tens billion. The concert was protested by a number of groups. The promoter had approached the pressure groups and negotiated the dressing. Howe...

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Auteur principal: Kresno Agus Hendarto
Format: Artigo
Langue:Inglês
Publié: Prasetiya Mulya Publishing 2013-12-01
Collection:International Research Journal of Business Studies
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Accès en ligne:http://irjbs.com/index.php/jurnalirjbs/article/view/100
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