Strategic choices for retail development in the context of marketing management

Working out the retail development strategy is a crucial and the most time-consuming task to be solved by retailers in the context of marketing management. The lack of theoretical and methodological frameworks constrains working out strategic directions for retail development. In this regard, the au...

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Hlavní autoři: A. V. Kazantsev, E. A. Gomonko
Médium: Artigo
Jazyk:Russo
Vydáno: Voronezh state university of engineering technologies 2017-02-01
Edice:Vestnik Voronežskogo Gosudarstvennogo Universiteta Inženernyh Tehnologij
Témata:
marketing management
a strategy
retailing
retail
a vertical cooperation strategy
a horizontal cooperation strategy
interrelationship force
On-line přístup:https://www.vestnik-vsuet.ru/vguit/article/view/1153
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