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Explaining the home appliance brand strategies by Iranian customer view
Branding strategies weakness and strengths recognition is one of the most important issues in marketing strategies. Brand equity concept is one of the indicative specifications for brand strengths and weakness. Aim of this paper is creating a scale for brand equity measurement for home appliance goo...
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| Main Authors: | , , , |
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| Format: | Artigo |
| Sprog: | Persa |
| Udgivet: |
Iran Strategic Management Society
2012-08-01
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| Serier: | مطالعات مدیریت راهبردی |
| Fag: | |
| Online adgang: | http://www.smsjournal.ir/article_88914_477e20e959c4170233849dd81cb3fc79.pdf |
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