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Measuring Firm’s Competitiveness

In this research, a model has been developed to measure the firm’s competitive power. The developed model is based on Porter's competitive model and using analytic network process and fuzzy logic techniques. The five forces of Porter’s industry structure model which are threat of potential entr...

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Bibliografiska uppgifter
Huvudupphovsmän: B. Ranjbarian, M.R. Mirahmadi, K. Zabihzadeh
Materialtyp: Artigo
Språk:Persa
Publicerad: Iran Strategic Management Society 2012-08-01
Serie:مطالعات مدیریت راهبردی
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Länkar:http://www.smsjournal.ir/article_88912_f39b84d7eccbbf75c96b216251e69890.pdf
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