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Measuring Firm’s Competitiveness
In this research, a model has been developed to measure the firm’s competitive power. The developed model is based on Porter's competitive model and using analytic network process and fuzzy logic techniques. The five forces of Porter’s industry structure model which are threat of potential entr...
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| Auteurs principaux: | , , |
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| Format: | Artigo |
| Langue: | Persa |
| Publié: |
Iran Strategic Management Society
2012-08-01
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| Collection: | مطالعات مدیریت راهبردی |
| Sujets: | |
| Accès en ligne: | http://www.smsjournal.ir/article_88912_f39b84d7eccbbf75c96b216251e69890.pdf |
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