IMPACT OF HEDONIC AND UTILITARIAN SHOPPING MOTIVE ON ONLINE PURCHASE DECISION

The change in technological area all over the world has changed the concept of information and communication. The use of internet for commercial purposes gave rise to the existence of the electronic commerce (e-commerce) phenomenon. Online shopping or e-shopping is a form of electronic commerce whic...

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Bibliografiske detaljer
Main Authors: DR.A.VARADARAJ, Mrs.D.CHARUMATHI
Format: Artigo
Sprog:Inglês
Udgivet: Academy of Economic Studies of Moldova 2019-03-01
Serier:CSIE Working Papers Series
Fag:
online shopping
consumers
hedonic
utilitarian
motive.
Online adgang:https://csei.ase.md/wp/files/issue11/WP_ISSUE_11_VAR.pdf
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