SALES PERFORMANCE MANAGEMENT: A STRATEGIC INITIATIVE TO THE GROWTH OF MICRO AND SMALL BUSINESSES

Micro and small companies are lighting up in numbers and economic importance in the Brazilian market. In the sector of services, they already account for 27% of GDP. Given this importance, the purpose of this paper is to analyze how the integration of tools such as Planning Programming and Control o...

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Hlavní autoři: Evelyn Morais Galvão, Syntia Lemos Cotrim, Gislaine Camila Lapasini Leal, Franciely Velozo Aragão
Médium: Artigo
Jazyk:Inglês
Vydáno: Associação Brasileira de Engenharia de Produção (ABEPRO) 2017-05-01
Edice:Brazilian Journal of Operations & Production Management
Témata:
Performance Management
Quality Tools
Sales Strategy
Goals.
On-line přístup:https://bjopm.emnuvens.com.br/bjopm/article/view/270
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