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Factors for Marketing Innovation in Portuguese Firms CIS 2014

Globalization, radical and frequent changes as well as the increasing importance of applying knowledge through the efficient implementation of innovation is critical under the current circumstances. Innovation has been the source of businesses competitive advantage, but it is not restricted to techn...

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Bibliografiset tiedot
Päätekijät: Patrícia Monteiro, Aldina Correia, Vítor Braga
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: MDPI AG 2019-11-01
Sarja:Mathematical and Computational Applications
Aiheet:
Linkit:https://www.mdpi.com/2297-8747/24/4/99
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