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Factors for Marketing Innovation in Portuguese Firms CIS 2014
Globalization, radical and frequent changes as well as the increasing importance of applying knowledge through the efficient implementation of innovation is critical under the current circumstances. Innovation has been the source of businesses competitive advantage, but it is not restricted to techn...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
MDPI AG
2019-11-01
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| Schriftenreihe: | Mathematical and Computational Applications |
| Schlagworte: | |
| Online Zugang: | https://www.mdpi.com/2297-8747/24/4/99 |
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