METHODICAL APPROACH TO STRATEGIC ANALYSIS OF MACRO TOURISM ENTERPRISES

The article contains methodical approach to rank tourist enterprises of Zhytomyr region on the criteria of ability to take advantage of the environment and resist his threats to determine further opportunities to develop effective strategic forecast. It is noted the discrepancy between the complexit...

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Bibliografiske detaljer
Hovedforfatter: Irina Saukh
Format: Artigo
Sprog:Inglês
Udgivet: Consilium LLC 2017-06-01
Serier:European Cooperation
Fag:
стратегічний аналіз
макросередовище
туристичні підприємства
tows-аналіз
можливості
загрози
Online adgang:http://we.clmconsulting.pl/index.php/we/article/view/308
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