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Analysis of the Presence of Most Best-Ranked Universities on Social Networking Sites

Universities are becoming aware of the importance of social networking sites for the reinforcement of their institutional brands. This study was conducted to analyze the extent to which best-ranked universities use social networking sites. A quantitative methodology and digital methods were used to...

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Auteurs principaux: Gabriel Valerio-Ureña, Dagoberto Herrera-Murillo, Sergio Madero-Gómez
Format: Artigo
Langue:Inglês
Publié: MDPI AG 2020-03-01
Collection:Informatics
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Accès en ligne:https://www.mdpi.com/2227-9709/7/1/9
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