CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR

The aim of this study is to demonstrate how customer relationship management systems are implemented in tourism companies that do business-tobusiness marketing. The study firstly tries to explain the concepts of business-tobusiness marketing and customer relations management. The existence and impl...

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Hlavní autor: Demet TUZUNKAN
Médium: Artigo
Jazyk:Inglês
Vydáno: Editura Universităţii din Oradea 2018-04-01
Edice:Geo Journal of Tourism and Geosites
Témata:
Business to Business Marketing
Customer Relationship Management
B2B
Tourism
On-line přístup:http://gtg.webhost.uoradea.ro/PDF/GTG-2-2018/gtg.22204-291.pdf
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