Carregando...
CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR
The aim of this study is to demonstrate how customer relationship management systems are implemented in tourism companies that do business-tobusiness marketing. The study firstly tries to explain the concepts of business-tobusiness marketing and customer relations management. The existence and impl...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Editura Universităţii din Oradea
2018-04-01
|
| coleção: | Geo Journal of Tourism and Geosites |
| Assuntos: | |
| Acesso em linha: | http://gtg.webhost.uoradea.ro/PDF/GTG-2-2018/gtg.22204-291.pdf |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|