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Where are you going? Marketing mix analysis of a tourim destination in Santa Catarina state (Brazil)
This paper presents a research carried out in order to analyze the “four P” of the marketing mix (product, price, place and promotion) in a seaside tourism destination in Santa Catarina, through the eyes of some interviewees representing each public and private business sector. It was a qualitative...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Associação Nacional de Pós-Graduação em Turismo
2008-10-01
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| Schriftenreihe: | Revista Brasileira de Pesquisa em Turismo |
| Schlagworte: | |
| Online Zugang: | https://rbtur.org.br/rbtur/article/view/111 |
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