EFISIENSI PEMASARAN BAWANG MERAH (KASUS: KABUPATEN BREBES, PROVINSI JAWA TENGAH)

Abstract. This study aims to analyze the operational efficiency (marketing margin, farmer’s share, profit ratio) and the price efficiency in Brebes Regency. Quatitative data processing used to analyze marketing margin, farmer’s share, the ratio of benefits to costs by using Microsoft Excel 2016 whil...

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Bibliografiske detaljer
Main Authors: Ivony Annisa, Ratna Winandi Asmarantaka, Rita Nurmalina
Format: Artigo
Sprog:Inglês
Udgivet: Universitas Mercu Buana 2018-07-01
Serier:MIX: Jurnal Ilmiah Manajemen
Fag:
marketing margin, profit ratio, farmer’s share, market integration, shallot marketing
Online adgang:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/3323
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