EFISIENSI PEMASARAN BAWANG MERAH (KASUS: KABUPATEN BREBES, PROVINSI JAWA TENGAH)

Abstract. This study aims to analyze the operational efficiency (marketing margin, farmer’s share, profit ratio) and the price efficiency in Brebes Regency. Quatitative data processing used to analyze marketing margin, farmer’s share, the ratio of benefits to costs by using Microsoft Excel 2016 whil...

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Autori principali: Ivony Annisa, Ratna Winandi Asmarantaka, Rita Nurmalina
Natura: Artigo
Lingua:Inglês
Pubblicazione: Universitas Mercu Buana 2018-07-01
Serie:MIX: Jurnal Ilmiah Manajemen
Soggetti:
marketing margin, profit ratio, farmer’s share, market integration, shallot marketing
Accesso online:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/3323
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