HOW A SUPPLY CHAIN PROCESS MATTERS IN FIRMS’ PERFORMANCE-AN EMPIRICAL EVIDENCE OF PAKISTAN

In recent years, supply chain processes (i.e. demand management, customer relationship management, and new product development) have gained a great importance from academicians and practitioners. Yet, research into the subject of supply chain processes’ effects on performance is nascent. The purpose...

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Bibliographic Details
Main Authors: Muhammad Ziaullah, Yi Feng, Shumaila Naz Akhter
Format: Artigo
Language:Inglês
Published: Tomas Bata University in Zlín 2017-12-01
Series:Journal of Competitiveness
Subjects:
demand management
process integration
performance
supply chain trust
Online Access:http://www.cjournal.cz/files/266.pdf
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