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Marketing strategies of Polish companies on foreign markets

In the years 2017-2018 the Marketing Faculty of Łódź University conducted a research project “Marketing strategies of companies based in Łódź Voivodeship on foreign markets”. The aim of this text is to present the initial research findings strategies implemented by surveyed companies on foreign mark...

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Bibliografske podrobnosti
Glavni avtor: Grzegorczyk Wojciech
Format: Artigo
Jezik:Inglês
Izdano: Sciendo 2018-12-01
Serija:Management
Teme:
Online dostop:http://www.degruyter.com/view/j/manment.2018.22.issue-2/manment-2018-0026/manment-2018-0026.xml?format=INT
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