Purchase intention and purchase behavior online: A cross-cultural approach

This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and se...

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Main Authors: Nathalie Peña-García, Irene Gil-Saura, Augusto Rodríguez-Orejuela, José Ribamar Siqueira-Junior
Format: Artigo
Jezik:Inglês
Izdano: Elsevier 2020-06-01
Serija:Heliyon
Teme:
Online purchase intention
Purchase behavior
Cross-cultural study
Colombia
Spain
Technology management
Online dostop:http://www.sciencedirect.com/science/article/pii/S2405844020311282
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