Cargando...
Purchase intention and purchase behavior online: A cross-cultural approach
This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and se...
Guardado en:
| Autores principales: | , , , |
|---|---|
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Elsevier
2020-06-01
|
| Colección: | Heliyon |
| Materias: | |
| Acceso en línea: | http://www.sciencedirect.com/science/article/pii/S2405844020311282 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|