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Purchase intention and purchase behavior online: A cross-cultural approach

This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and se...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Nathalie Peña-García, Irene Gil-Saura, Augusto Rodríguez-Orejuela, José Ribamar Siqueira-Junior
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Elsevier 2020-06-01
Cyfres:Heliyon
Pynciau:
Mynediad Ar-lein:http://www.sciencedirect.com/science/article/pii/S2405844020311282
Tagiau: Ychwanegu Tag
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