Registro de Citas
Cita APA (7a ed.)
Chen, T., Fan, X., He, J., Fan, J., & Chen, W. (2024). When “I” or “S/He” uses the product: The impact of narrative perspective on consumers’ brand attitudes in storytelling ads. Frontiers Media S.A.
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Cita Chicago Style (17a ed.)
Chen, Tingting, Xinqiao Fan, Jiayu He, Jun Fan, y Wei Chen. When “I” or “S/He” Uses the Product: The Impact of Narrative Perspective on Consumers’ Brand Attitudes in Storytelling Ads. Frontiers Media S.A, 2024.
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Cita MLA (9a ed.)
Chen, Tingting, et al. When “I” or “S/He” Uses the Product: The Impact of Narrative Perspective on Consumers’ Brand Attitudes in Storytelling Ads. Frontiers Media S.A, 2024.
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