Measuring Exposure and Attention to Media and Communication

Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there...

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Autores principales: Neijens, Peter, Araujo, Theo, Möller, Judith, de Vreese, Claes
Formato: Livro
Lenguaje:Inglês
Publicado: Amsterdam University Press 2024
Materias:
exposure and attention, media and social media, advertising, health and political campaigns
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society
thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries
thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides
Acceso en línea:https://directory.doabooks.org/handle/20.500.12854/142795
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