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Readiness to servitize : analysis of a pharmaceutical company /
[EN] Manufacturing companies have, in the past years, faced a more globalized environment, an intense increase in the competition and reducing income. Selling only products is not enough anymore, and companies need to do more. Therefore, a creative way out is the inclusion of services into their off...
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| Autores principales: | , , |
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| Formato: | Livro |
| Lenguaje: | Inglês |
| Publicado: |
UFRJ,
2017.
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| Materias: | |
| Acceso en línea: | https://minerva.ufrj.br/F/?func=direct&doc_number=000851348&local_base=UFR01 |
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