Readiness to servitize : analysis of a pharmaceutical company /

[EN] Manufacturing companies have, in the past years, faced a more globalized environment, an intense increase in the competition and reducing income. Selling only products is not enough anymore, and companies need to do more. Therefore, a creative way out is the inclusion of services into their off...

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Kaydedildi:
Detaylı Bibliyografya
Asıl Yazarlar: Blocker, Andrea Rocha., Vargas, Eduardo Raupp de, Universidade Federal do Rio de Janeiro
Materyal Türü: Livro
Dil:Inglês
Baskı/Yayın Bilgisi: UFRJ, 2017.
Konular:
Serviços Administração.
Marketing de serviços.
Consumidores.
Administração Teses.
Administração, ciências contábeis e turismo
Online Erişim:https://minerva.ufrj.br/F/?func=direct&doc_number=000851348&local_base=UFR01
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