Søgeresultater - Rodney Duffett

Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction af Dylan Cromhout, Rodney Duffett

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The Influence of a Student-Led Advertising Agency Service-Learning Project on SMME Client Satisfaction: An Expectancy–Disconfirmation Paradigm af Rodney Duffett, Dylan Cromhout

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Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective af Rodney Duffett, Ayabonga Mxunyelwa

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Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa af José dos Santos, Rodney Duffett

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An Analysis of Cause-Related and Social Marketing Strategies in the South African Sport Management Industry af Talent Moyo, Rodney Duffett, Brendon Knott

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Modeling emoji online marketing on websites among young consumers: the moderation effect of age af Mihlali Maraule, Rodney Duffett, Tudor Edu

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The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks af Lawrence Mandhlazi, Rodney Duffett, Aubrey Bakae Mokoena, Chengedzai Mafini

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Exploring the Antecedents of Artificial Intelligence Products’ Usage. The Case of Business Students af Rodney Duffett, Rodica Milena Zaharia, Tudor Edu, Raluca Constantinescu, Costel Negricea

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