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  1. 1

    Is ethical packaging the right way to go? The impact of green packaging on consumer legitimacy in cosmetics industry af David Amani

    Udgivet 2024-12-01
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  2. 2

    How do COVID-19 preventive measures build corporate reputation: focus on the hospitality industry in Tanzania af David Amani

    Udgivet 2024-03-01
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  3. 3

    Fan Identification, Brand Community Identification, and Oppositional Brand Loyalty towards Sponsors of a Rival Sports Team: The Mediating Role of Schadenfreude af DAVID AMANI

    Udgivet 2019-12-01
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  4. 4

    Winning the battle in the mind: modelling the nexus between university corporate social responsibility and university brand positioning in the higher education sector af David Amani

    Udgivet 2024-12-01
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  5. 5

    Circumventing customers’ switching behavior in telecommunication industry in Tanzania: Insight from Sternberg’s Triangular Theory of Love af David Amani

    Udgivet 2022-12-01
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  6. 6

    Modelling the impact of mega sports event experience and sports event love on residents’ support for future mega sports events: evidence from CHAN 2024 in Tanzania af David Amani

    Udgivet 2026-12-01
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  7. 7

    Where Your Treasure is, There Your Heart Will be Also: Cultivating Sports Fan Ethnocentrism Through Team Identification and Perceived Sacredness in the Sports Industry af David Amani

    Udgivet 2025-09-01
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  8. 8

    Hail to thee, my sports team brand: investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL) af David Amani

    Udgivet 2023-10-01
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  9. 9

    The role of destination brand-oriented leadership in shaping tourism destination brand ambassadorship behavior among local residents in Tanzania af David Amani

    Udgivet 2023-12-01
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  10. 10

    The Nexus Between Service Encounter Perfomance and Brand Evangelism af David Amani

    Udgivet 2019-07-01
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  11. 11

    Demystifying factors fueling university brand evangelism in the higher education sector in Tanzania: A social identity perspective af David Amani

    Udgivet 2022-12-01
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  12. 12

    The mediation role of perceived brand trustworthiness in brand social responsibility and brand positioning: evidence from the Tanzanian beverage industry af David Amani

    Udgivet 2023-12-01
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  13. 13

    Treat others just as you want to be treated: Capitalising on employees’ religiosity and emotional intelligence to nurture customer-focused perspective-taking af David Amani

    Udgivet 2025-09-01
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  14. 14

    Internal branding and students’ behavioral intention to become active member of university alumni associations: the role of students’ sense of belonging in Tanzania af David Amani

    Udgivet 2022-12-01
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  15. 15

    Modeling the impact of corporate legitimacy on tax compliance intention to small and medium-sized enterprises af David Amani

    Udgivet 2024-12-01
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  16. 16

    It’s mine, that’s why I speak: Destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents’ voice behavior af David Amani

    Udgivet 2022-12-01
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  17. 17

    Walk a mile in the customers’ shoes: The prospective role of wisdom and emotional intelligence in shaping customer-focused perspective-taking af David Amani

    Udgivet 2025-09-01
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  18. 18

    When customers strike back: examining the impact of psychological contract violation on customers' switching behaviour af David Amani

    Udgivet 2023-12-01
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  19. 19

    How does destination governance build local residents’ behavioural support towards destination branding: An empirical study of the tourism sector in Tanzania af David Amani, Emmanuel Chao

    Udgivet 2023-12-01
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  20. 20

    Destination Promotion Videos and Tourism Knowledge: A Road Toward Residents’ Empowerment in Emerging Tourism Destinations af David Amani, Esther Ernest Mfumbilwa

    Udgivet 2024-09-01
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